Many people use the terms "logo" and "branding" interchangeably, but they actually refer to different aspects of a company's visual identity. Understanding the difference between the two can help you create a more effective and cohesive brand strategy.
A logo is a graphical element that, together with its logotype (a styled typeface) form a trademark or commercial brand. Typically, a logo is used to identify a company or product through the use of a mark, flag, symbol or signature. A logo is an important part of a company's visual identity, as it is often the first thing that potential customers see when they come across a business.
On the other hand, branding refers to the overall image and reputation of a company. It encompasses the visual elements (such as the logo and website design) as well as the verbal elements (such as the company's mission and messaging). A strong brand strategy helps to establish credibility, build recognition, and create a unique identity for a company.
While a logo is an important part of branding, it is just one element of a larger strategy. To create a successful brand, it's important to consider all aspects of your company's visual and verbal identity and how they work together to create a cohesive image and message.